I have almost a decade in experience with marketing online and social media strategising. I have been responsible for the exponential growth of multiple social media accounts. I also have extensive graphic design experience and, as such, have been able to launch multiple social media campaigns.

Marketing Works

  • UNSW People of Colour Collective

    Dec 2019 - Dec 2020

    The UNSW People of Colour Collective was dedicated to working towards an anti-racist future. I created our entire social media presence and pivoted our content towards memes to drive engagement. As a representative of this group, I educated students and the public on matters of race and racism, I fought for the rights and interests of students of colour at UNSW, and worked with other collectives on campus to further an anti-racist agenda.

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  • Pride in Protest

    June 2020 - May 2021

    Pride in Protest is an activist collective based in so-called Sydney that campaigns for social justice in the queer community and beyond. I created their social media presence and amassed almost five thousand followers in the first six months with a distinct aesthetic identity.

    Please note that I have since parted ways with this organisation due to their systemic problems with racism and anti-blackness.

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  • The Everything but the Kitchen Sink Festival

    February 2022 - Present

    I am responsible for the entire aesthetic identity of the Kitchen Sink Festival. I was recruited early on in 2022 and created their entire suite of social media accounts. My key responsibilities as a producer on this festival are to oversee the publicity of the wider project. I created a style guide, a social media code of conduct, and a way to mentor other publicists who are interested in the marketing of works in the realm of independent theatre.

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  • Cherry by Sarah Carroll

    July - September 2022

    I was brought onto the team where I created an Instagram, TikTok, and Facebook account dedicated to this show’s run at the 2022 Sydney Fringe Festival. I worked side by side with the show’s creator to create an aesthetic identity for online distribution and create social media assets, short-form video content, and press releases. This work has gone on to be used in future iterations of this show, stretching forward to 2025.

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